As anyone who’s gotten married will tell you, wedding planning can be one of the most exciting, joyful experiences of your life. However, what most couples forget to add is that when done incorrectly, this process can be stressful, hectic, and completely overwhelming!

Hiring a wedding planner can make your life so much easier, bringing on a trained expert to bear the weight of this special occasion. For you, this means less time spent searching for wedding vendors and more time spent enjoying the festivities with your loved ones.

In Gainesville, Florida, there are plenty of skilled professionals who can help you plan the event of your dreams. If you’re looking for one of Gainesville’s finest, you will definitely want to check out the fabulous team at Mercer + Smith Events.

A beautiful friendship

Led by Calla Rowell and Jackie Dautel Taylor, Mercer + Smith is the passion project of two longtime friends. Their incredible chemistry and eye for detail make them the perfect team to help bring your vision to life.

Although you’d think they were lifelong besties, these two actually met during their time at St. Augustine’s Flagler College. Introduced by Jackie’s grandmother, they had an immediate connection that has only grown over the years.

In 2017, these two decided to set out on the adventure of a lifetime, developing their wedding planning company from scratch. To name their budding business, they chose to honor the inspiration of their grandmothers, Erin Mercer Rowell and Mary Ruth Smith.

Intentional design

Jackie and Calla have a keen sense of design that allows them to curate timeless events for their couples. With their clean, classic style and creative spirits, these two will transform your vision into a stunning reality.

Whether they’re planning an event or providing wedding coordination, Jackie and Calla are devoted to providing personalized experiences. If you’ve been searching for a team that will put your needs first, this pair is a perfect fit.

When asked to describe their overall style, Jackie and Calla shared that their designs present “a touch of modern with an ode to the past.” With a penchant for developing unforgettable events, these two will make sure that you have the wedding day of your dreams.

A distinct perspective

In a city with so many talented professionals, Jackie and Calla stand out for their ability to provide multiple perspectives to every event. This detail-oriented duo offers a unique approach to ensure that they provide the best options for you.

Jackie and Calla have experienced great success, in part, due to their undeniable chemistry. Their friendship allows them to challenge and encourage each other to think outside the box when designing events.

With such an honest, open partnership, they’ve built a sense of accountability that pushes them to continually improve. Rather than getting a cookie-cutter approach, you can expect a highly elevated experience that speaks to the heart and soul of your story.

More than event management

When you choose to partner with Mercer + Smith, you will be treated to a full-service wedding experience. In addition to event planning, these lovely ladies offer a variety of services and resources to help bring your dream wedding to life.

If your Pinterest board is overflowing with stationery and flat lays, you’ll love Jackie and Calla’s custom invitation suites. These seasoned event professionals also offer rentals and signage to complete your classic wedding theme.

With years of experience planning private events, these two offer a wealth of wisdom to help their couples stay sane. From the complimentary consultation to your last dance, you can trust that your wedding vision is in great hands.

Off the record

When this team isn’t guiding couples through the wedding planning process, they can be found traveling, immersing themselves in interior design projects at home, and hosting gatherings for friends and family.

On a personal note, Jackie and Calla have been learning how to become more selective about their projects and designs. By maintaining their identity and refusing to cut corners, they’ve been able to partner with couples who they can truly connect with in their most precious moments.

In Conclusion

Mercer + Smith is a dedicated team of professionals that love using their business to bring people together. For them, event management is a powerful tool that allows them to build and celebrate lasting relationships.

Although most of their work takes place behind the scenes, their expertise will be evident in every detail. When you look around and take in the beauty of this experience, you will be immensely impressed by their devotion to your love story.

Even though you’re preparing for the happiest day of your life, it’s normal to feel uncertain when developing your wedding vision. With this pair, you can rest easy knowing that your big day will feel like an absolute breeze.

Check them out here:

Mercer + Smith



"I was absolutely thrilled with our weddings photos! They came out so gorgeous words cannot express my gratitude for Emily!

Mel & John



"I will never hire another photographer. I have found my photographer soul mate and her name is Emily Marie. Thank the stars!"

Jessica Knox



Leave a Reply

Your email address will not be published. Required fields are marked *