When it comes to curating wedding florals, most couples have no idea where to start! There’s such a wide variety of styles and themes, it can feel impossible to find someone who matches your vibe.
Our advice? Find someone who is professional, thoughtful, and truly passionate about capturing your vision.
For Annie at Sweet July Design, floristry is so much more than a way to make ends meet. It’s a flourishing business, a creative outlet, and a beautiful work of heart that she shares with her clients.
We recently had the pleasure of sitting down with Annie to talk about her background and experience in the business. If you want bespoke florals that capture the depth of your relationship, we cannot wait to introduce you to Sweet July Design.
The Sweetest Surprise
Like most of the best moments in life, Annie’s entrance to the floral industry was unexpected. As her brother and his now-wife were planning their wedding, they realized that they just hadn’t been able to find the right wedding florist.
They ultimately decided that the most important thing was finding someone that they could trust, someone who they knew would appreciate their story as much as they did. It wasn’t long before they came to the most perfect conclusion: asking Annie to help them design their dream florals!
A lifetime of admiring flowers and greenery had led Annie to this special moment; and in the end, she was able to give her brother and sister-in-law the best wedding gift ever. From there, she had countless friends and family reaching out, and her small business has bloomed into something truly amazing.
Heart and Soul
In every wedding, Annie focuses on providing intentional, personalized experiences for her couples. This means that she begins each consultation by learning more about your vision and the story you want to tell.
She does this by asking real, meaningful questions that give her insight into the things that matter most to you. This way, she can craft a floral design that speaks to your personalities and highlights the traits that make you, you.
If you’re looking for a florist who will meet you where you are, Annie’s your gal. Whether you’re getting married at a chapel in Gainesville, Florida or a mansion in Miami, you can trust that she’ll help bring your vision to life.
Thoughtful Creativity
In addition to this, she also brings her own expertise and experience to the table, skillfully weaving the two together to create something beautiful. When it comes to floral design, it’s all about finding the balance between structure and thinking outside the box.
In general, Annie describes her personal style as natural and colorful; she often opts for florals that celebrate her love of the outdoors. She also loves working with bold, adventurous couples who aren’t afraid to push the envelope with non-traditional designs.
You can see this played out wonderfully in her portfolio, as you will notice eye-catching archways and lush bouquets. Even with the occasional use of unconventional florals and shapes, her design always highlights the couple’s overall theme.
Floral Excellence
After working alongside Annie personally, we can’t say enough about her professionalism. She really goes above and beyond to make sure that her couples have everything they need for their wedding day.
For this reason, her skills are recognized far beyond Gainesville, Florida. Since 2018, she has provided floral designs for couples in Jacksonville, New Smyrna Beach, and even California.
When all is said and done, her organization and attention to detail have saved her couples so much time, money, and energy. If you want a wedding florist who offers peace of mind, Sweet July Design is the perfect choice.
Off the Record
When she isn’t designing the most amazing floral arrangements, Annie loves to do things that help her recharge. She loves traveling, baking, and generally spending time enjoying nature’s beauty.
She often spends her afternoons hanging out with her husband and children, who always remind her of the things that matter most. Together, they tend to their lovely garden and take care of their growing family of chickens.
Annie also shared that she is a huge fan of audiobooks, and read an unbelievable 78 books last year! She’s currently reading a book by Taylor Jenkins Reid, and is getting caught up on the show Only Murders in the Building.
In Conclusion
Sweet July Design is an inspired wedding florist that partners with couples in Gainesville, Florida and beyond. Founded by Annie Borden, this blooming business is a passion project that has grown to be so much more.
For couples who partner with Sweet July Design, wedding florals are not just an afterthought. It’s a vibrant, living statement piece that’s integral to your vision of the big day.
Annie understands that, which is why she goes the extra mile to make sure that your florals are unique to you. This moment, this day, and this story are yours, and she cannot wait to celebrate with you.
Check her out here:
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